CHP Media — FoodCentric Demo Schedule

Show Window

4 Hours

10:00 AM – 3:00 PM · ~2,500 attendees

Demo Cadence

Every 30 Min

Live food shoot + crowd-drawing announcement

Target Leads

10–15 Qualified

Restaurant & hotel operators who need content

Hour-by-Hour Schedule

4 demo types rotated throughout the day

6:00

Setup

Booth Load-In & Styling

Set up wainscot backdrop, hang gallery wall, style walnut table, charge Anker SOLIX, test R5C live view. Set out rate cards, before/after cards, demo menus at hostess stand. Put all signage up.

Anker charged the night before Gallery wall pre-hung at home Canon R5C on tripod aimed at table

🔧

Load-in
6–9 AM

9:30

AM · Pre-show

Pre-Show

Final Checks + Table Styling

Style the hero dish on the walnut table, light candle, set wine glass and place settings. Do a test shot. Pull up camera live view on screen. Walk the aisle and note neighboring booths.

✅

Ready
by 9:50

10:00

Opening Shot — Early Birds

⚡ Anchor Demo

Live Food Photography — Opening Shot — Early Birds

Pre-registered attendees get access at 10 AM — be fully ready and running by 9:55. Fire the first live demo as the early birds hit the floor. Get someone from the aisle to stop and watch. Announce out loud: "We're about to photograph this dish live — come see what your menu could look like." Show the result immediately on your screen. This sets the crowd tone for the whole day.

Announce it verbally to the aisle Show result within 60 seconds Keep someone at the table at all times

📸

Live
Demo

10:30

30 min

Bring Your Dish

BRING YOUR DISH — Early Bird Round

Pre-registered early birds are typically vendors, distributors, and operators — exactly your target. Invite anyone passing to bring a dish or product to the table. Shoot it in 60 seconds, show the result immediately. This warms up the booth before the main crowd arrives at 11 AM.

Sign: "Bring Your Dish — We'll photograph it live" Great for vendor reps carrying product samples Collect emails before 11 AM rush hits

🍽️

Bring
Your Dish

11:00

Peak Hour

Bring Your Dish

BRING YOUR DISH — We'll Photograph It Live

Peak lunch-hour foot traffic. Invite passing vendors and restaurant reps to bring any dish to the table — you'll photograph it in 60 seconds and show them what professional food photography looks like vs. a phone shot. The contrast sells itself. This is your highest-converting demo of the day.

Sign on booth edge: "Bring Your Dish" Have a backup hero dish ready Show phone shot vs. your shot side by side Capture their email before they leave

🍽️

Bring
Your Dish

11:30

30 min

Free Headshot

Free Professional Headshot — Restaurant Owners

Main show is now fully open — full crowd on the floor. Pivot the R5C to the hostess stand area and offer free professional headshots to restaurant owners and operators. This creates a line, and a line draws curiosity from everyone walking past. Lines are trade show gold. Photos will be sent after the event.

Sign: "Free Headshot — Restaurant Owners" Photos sent after the event Hand rate card while they wait in line

🧑

Free
Headshot

12:00

Free Headshot

Free Professional Headshot — Second Round

Second headshot window. Word spreads at trade shows. If the first round at 11:30 worked, you may already have a short line forming. Pivot camera to headshot position. Keep rate cards and QR codes visible on the hostess stand while people wait.

Ask each person: "Do you handle your restaurant's content?" Book follow-up calls on the spot if interest is high

🧑

Free
Headshot

12:30 PM

Anchor #2

Bring Your Dish

BRING YOUR DISH — Round 2

Second peak window for "Bring Your Dish." If you photographed someone's dish at noon, this is when they come back with a colleague. Be ready to handle multiple dishes back to back. Show a gallery of the shots you've taken today — it proves the concept live.

Show the day's growing gallery on screen Tag: "Photographed today at FoodCentric" Offer to send the image for free with their email

🍽️

Bring
Your Dish

1:00

30 min

Live Demo

Before vs. After — Phone Shot vs. CHP Shot

Take the same dish, same table. First shoot it casually on an iPhone. Then shoot it with the R5C and professional lighting. Show both on screen side by side. This is the single most persuasive demo you can do. Every restaurant owner in the room understands the gap immediately.

Same dish, same angle, dramatically different result Caption: "Your menu right now" vs. "Your menu with CHP" Hand them a before/after comparison card

📱

Before
vs After

1:30

Final 30

Open Floor

Conversations + Lead Follow-Up

Last 30 minutes — slow demos, focus on 1-on-1 conversations with anyone still at the booth. Exchange contact info. Schedule follow-up calls for next week. Hand out remaining rate cards and before/after cards. Capture any last emails.

Set follow-up call for next week, not "sometime" Ask: "What does your current content situation look like?" Leave cards face-up on the table

🤝

Lead
Close

2:00

30 min

Free Headshot

Free Professional Headshot — Final Round

Last headshot window before the show ends. Foot traffic begins tapering but decision-makers are still on the floor. A short line at 2:00 PM can catch latecomers who missed the earlier sessions. Photos will be sent after the event and hand a rate card while the camera is still hot.

Great final touchpoint before breakdown Book follow-up calls on the spot Photos sent after the event

🧑

Free
Headshot

2:45

PM · 15 min

🎉 Grand Prize Drawing

Giveaway Winner Announced

Draw and announce the winner of the free 3-month Monthly Refresh package ($5,400 value). Gather a crowd — make it an event. Announce loudly, confirm the winner is present, get their info if not already in the system. Great moment to capture on video for social content.

Pull winner from giveaway_entries in Firebase Confirm winner is present — redraw if not Film the announcement for social content

🏆

Prize
Drawing

3:00

PM · Breakdown

Breakdown

Teardown + Lead Entry (3:00 – 6:00 PM)

Show ends at 3 PM. Begin breakdown immediately — breakdown window runs until 6 PM. While packing, enter all leads into CRM or notes. Send same-day follow-up texts or emails to anyone who gave you their contact info. Strike while it's warm.

Send follow-up before leaving the venue Clean booth fully — $2,500 penalty if not done Load out via loading dock, 15–20 min limit

📦

3–6 PM
Breakdown

Lead Sheet Template

Print 20 copies — one per qualified conversation

Capture This at Every Conversation

Fill this out for every real conversation. The more context you have when you follow up, the higher your close rate.

Key qualifying question:

"What does your current content situation look like? Are you shooting your own photos, or do you have someone doing it?"

If they say "we do it ourselves" or "we just use our phone" — that's your lead.

Captured Leads · 0

No leads captured yet.